All in Influencer marketing
Scalability is the word on everybody’s lips these days. It refers to a company’s ability to increase as well as to adjust to a larger demand for their services or products. This might be a rather big challenge, especially if you’re running a small company with limited time and resources.
Influencer marketing isn’t a brand-new phenomenon anymore. By many, it isn’t even considered “new” at all. Even though influencer marketing is more of a rule than an exception when it comes to marketing strategies, there are still a lot of people and companies out there that clearly don’t have a clue of what they’re doing. I know, I’ve seen it all. And hey, believe me, I’ve made a couple of these mistakes myself. The important thing is to learn from your mistakes. Or even better, learn from other’s. That is why I’ve compiled this list of 4 points to avoid when doing influencer marketing.
Making a successful influencer campaign is almost like baking a pie. You need to have a recipe with all the ingredients, measurement and steps listed out before you start baking.